See the whole problem.
Make the next move clearer.
Complex problems rarely look the same from every seat at the table.
Full Shape Strategy is a marketing and strategy advisory for leaders navigating complex growth, market and business decisions. I help make sense of shifting markets, competing perspectives, and decisions that don't sit neatly inside one function - connecting what you already know, challenging what you assume, and creating enough clarity to move.
Strategy & Marketing · Advisory, Consulting & Fractional Leadership
You don't need the problem neatly defined. Figuring out what we're actually solving may be part of the work.
When to Call Full Shape
Growth has slowed, and there are several theories about why.
The market or customer has changed, and your strategy hasn't caught up.
Marketing is busy, but leadership isn't sure the work is aimed at the right things.
You're weighing a new market, product, or audience and need the bigger picture.
You need executive marketing and growth leadership, but not a full-time hire.
THE PROBLEMSometimes everyone is right. And you’re still missing something.
Each view holds part of the answer. The hard part is understanding what they add up to. That’s where I can help.
Marketing sees the customer.
Sales sees the conversation.
Product sees the experience.
Finance sees the economics.
Leadership sees the stakes.
Why Full Shape
There's an old parable about several people meeting an elephant in the dark.
One touches the trunk and says snake. One touches a leg and says tree. One touches the side and says wall. Nobody's wrong about the part in front of them. They just don't have the full shape.
Business problems work the same way. The people closest to a problem hold the most valuable pieces of it - and see those pieces from different positions, through different disciplines, with different assumptions. Full Shape brings those views together into a clearer picture of what's actually happening, why it matters, and what to do next.
My background is in marketing, growth and market strategy, but the work often extends beyond the marketing function because the underlying problem does too.
What I Work On
Market & Growth Strategy
Where the market's going, and what's worth the investment
Partner & Channel Strategy
Building or fixing the partnerships that carry growth.
Marketing Strategy & Leadership
Making marketing serve the wider business.
Cross-Functional Alignment
A shared read across teams who see it differently.
For more than 25 years I've led marketing, brand and growth work across technology, education and consumer businesses. That work has spanned B2B and B2C, strategy and execution. My doctorate from UCLA is in education and disruptive technology, and my earlier degrees are in business and organizational management.
What I do best is move between the details and the larger business question, translate for executives who need the implications without the jargon, and connect areas that are usually kept separate to help grow the business.
More about me →
